What We Do
Cactus Research conducts public opinion polling, in depth interviews, and perception research to provide our clients with detailed information about their target audience.
Shaping the World Around You, One Opinion at a Time.
What is Market Research and How Can it Help Your Business?
Public opinion polling and data collection – also known as market research – is the process of gathering or collecting information about a target audience or target market. Perception research and public opinion polling are indispensable services for any business hoping to compete with others in their industry.
As a market research company, Cactus Research has been in the business of conducting CATI consumer and business to business (B2B) research for nine years, and as a result we have assembled an amazingly experienced and effective team.
Another method of analyzing a company’s success in their target market is brand tracking. Brand tracking is an easy and effective way to continuously measure over time the perception of an existing brand, or help with the development of a new brand by helping a company monitor the health of the brand and the effectiveness of their marketing programs. Cactus Research conducts brand tracking research for a diverse group of companies in the automotive, agriculture, retail and restaurant industries, just to name a few.
Effective Market Research Can Provide Important Information Broken Down Into 5 Key Areas
Trends in the Market
Trends in the market are the movements in a particular market over a given time. Analysis of trends can help you see where the future of your industry is headed.
Segmentation of the Market
The division of a market into subgroups, to create distinctions between demographics, genders, income, and education levels. This can help you decide towards which division of the market you should tune your marketing efforts.
Information about prices of different products available in the market. Who is your competition, and are they outpricing you?
A comprehensive analysis of the strengths, weaknesses, opportunities and threats to a business or company. SWOT analysis is key to finding your competitive advantage and deciding on attainable business objectives.
Effectiveness of Marketing
Marketing effectiveness is a measure of how effective your current marketing strategy is towards reaching your goals. This measure takes into account risk analysis, product research, customer analysis, and competitor analysis.
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Public opinion polling and data collection is a crucial tool in today’s complex and highly competitive business environment. Take the first step toward getting the information you need to grow your business.